About Us

Our single, most important goal is to help our clients win more business, more profitably, more often.

Red Edge is a sales improvement organisation, working exclusively in the IT and Telco marketplace. We help our clients establish sales process and behaviours that are well planned, creative and sustainable. In a market defined by standards, this Intelligent Selling is often the differentiator. Our sales specialists have successfully completed 1,000+ ‘quarter-ends’ in direct and channel solution selling roles. Our clients range from global leaders to niche providers.

Readiness - We help our clients crystallise what needs to be done and how best to do it. Our Sales Strategy Review establishes and/or validates our clients target market focus, value messages, sales process, salesforce capabilities and gaps.

Enablement - Ensuring the right elements are in place to execute on the sales strategy. Establishing the skills and behaviours to maximise the People, Processes and Systems. Our configurable ‘value-based’ programmes typically feature realistic sales simulations, facilitation workshops and coaching – delivered face-to-face or via our virtual collaborative classroom ‘My Sale Venue®’.

Delivery - Provision of resources to make the plan ‘happen’. Our resources include experienced sales, sales management, coaching expertise, systems and tools. All provided as a service, on-demand.

Red Edge improves sales performance by:

• Enhancing the skills of our clients salesforce, using relevant and engaging content.
• Improving our clients selling processes to maximise skills effectiveness.
• Providing systems and tools to support and promote skills application, and measure the business impact.

salesmentor® is the online sales community, created and operated by Red Edge, extending sales skills development through the innovative use of technology.

By combining our people, proven processes and content, practical systems and tools, we deliver positive revenue impact – cost and time effectively.

We’d welcome the opportunity to hear about your challenges. Contact us to explore how we might help achieve your sales goals.