Reinforce sales skills adoption with EdgeWare®

It is now widely acknowledged that sales training is of little value unless the skills and techniques conveyed are quickly put into practice in-role. Although an obvious statement to make – achieving this is often the most challenging aspect of the sales change programme.

We understand that sales professionals are more stretched than ever. Finding the time to consider, refine, plan for and adopt what has been learnt is difficult. However, not doing so will likely result in wasted training time and investment.

EdgeWare® is a collection of reinforcement, planning and execution aids, developed specifically to support the adoption of a value-centric selling approach. The collection is modular, multi-format and can be used to support face-to-face activities, virtual programmes or self-paced ‘on-demand’ learning.

Sales Bites

Short video clips for selection, featuring sales skills & client insights, formatted for viewing on mobile devices. These ‘memory joggers’ can be pushed to devices at scheduled times or downloaded on-demand.

Sales Cues

Refresher cards, summarising value-centric sales topics & techniques. Cards are designed to be kept as a handy, yet durable prompts.

Self Coaching Tools

Field workbook(s) to reinforce the detail of conveyed sales techniques and encourage post-activity review.

Self Planning Tools

Practical, pragmatic models to aid planning and execution of sales activities, throughout the client engagement process.

Sales Edge

Sales communication, specific to the sales improvement programme, sharing success & best-practice across the peer group.

We’d welcome the opportunity to hear about your challenges and opportunities. Contact us to explore how we might help achieve your sales goals.